That Ardene Energy
Our latest campaign is built around positivity; encouraging everyone to bring authentic energy to everything they do. "That Ardene Energy" is an uplifting celebration of friendship, self-expression, and individuality, and it reflects a diverse community that has grown together and appreciates one another. It's an attitude that starts from within, and we wanted to share that journey with our customers.
Campaign Inspiration
"That Ardene Energy" stems from our evolution as a company over the years while emphasizing the values we've always believed in. Our brand has experienced a glow up and evolved with our customers, but authenticity and individuality have always been part of our DNA. We've created a welcoming and diverse environment that not only encourages creativity, but celebrates individual differences and progress. During the pandemic, Ardene reached its 40 year milestone in business, and what has kept us tuned in and growing after so much time is our energy and our people. We've built teams that motivate, support, and listen to each other, so the energy is real. That was the inspiration behind the campaign, and working with a genuine group of friends to capture their magic helped us bring the message to life.
Spreading the Energy
We celebrated "That Ardene Energy" by hosting an event on July 27th for local influencers and guests from our social community. We had Ardene-inspired food and drink, an amazing DJ, a mini pop-up shop, hair stylists, makeup and so much more! To continue spreading the energy, customers can also tag along and channel their own "That Ardene Energy" by following @ardene on Instagram and TikTok or visiting ardene.com to learn more. We've launched an exclusive, “What’s Your Energy” filter on Instagram, and followers can post an IG video showcasing their Ardene Energy using the filter and #ThatArdeneEnergy for the chance to win a $1000 shopping spree.
As we get ready for back to school, we want to celebrate all the differences we bring to the table and encourage each other with positivity and support. Don’t hold back, be vibrant. That’s always the energy.
Want to know more about how "That Ardene Energy" came to life?
We were honored to sit down with different media outlets to talk about the campaign in depth and the inspiration behind it. Check out the interviews: